Mindbody's pricing page shows you plans starting at $179/month. That's not what most yoga studios actually pay. Here's the full picture.
The Plans You Think You Need vs. The Plans You Actually Need
**Starter ($179/month)**: This plan exists but most studios quickly discover it lacks the marketing automation, staff permissions, and reporting they need. It's a lead generation tool for upselling to Accelerate.
**Accelerate ($349/month)**: This is what most functional yoga studios actually run on. It includes the marketing suite, advanced scheduling, and meaningful reporting.
**Ultimate Plus ($599+/month)**: Enterprise tier for multi-location operations.
So the real starting price for a functional yoga studio is $349/month, not $179/month.
The Add-Ons That Add Up
**Branded Client App**: $99–199/month. Without this, clients book through the generic Mindbody app, where they can see your competitors' studios. This isn't optional if you care about client experience.
**Additional Locations**: Each location adds to your base plan cost.
**Payment Processing**: Mindbody charges 2.75% + $0.15 per transaction. On $8,000/month in revenue: $220/month in processing fees.
The Real Math for a Typical Studio
A yoga studio with $8,000/month in revenue, one location, and a branded app: - Accelerate plan: $349/month - Branded app: $149/month - Payment processing: $220/month - **Total: $718/month**
Compare this to WellnessLiving: - Business plan (includes branded app): $149/month - Payment processing (2.5%): $200/month - **Total: $349/month**
The difference: $369/month, or $4,428/year.
When Mindbody IS Worth It
Mindbody's Marketplace — where consumer clients discover local studios — is real and drives genuine new business for some studios. If 20–30% of your new clients find you through Mindbody's app, that discovery value is worth $200–400/month in marketing spend to replicate elsewhere.
The question every studio owner should answer: "What percentage of my new clients in the last 3 months found me through the Mindbody app?" If it's meaningful, Mindbody may be worth the premium. If it's minimal, you're paying for features WellnessLiving provides at half the cost.